Let’s talk about one of the most debated issues of our times!Let’s face it: anyone who makes music will (sooner than later) ask himself the mother of all questions: “is it really worth it to spend my time, money and…
How do you know who you can trust? Here’s my personal 7-point list to help you out. I guess we’re all pretty much aware that, since a significant amount of time, the most traded and valuable currency in the current world…
Ever ask yourself why there are so many scammers in this industry?If you have been making music for a while or even if you haven’t, you were surely reached by the phrase “beware the scammers!”. How come that everyone, even…
How much do we really know about music monetization over the course of the centuries?I guess it’s the topic of our time, isn’t it?. The end of the physical record buried a business model that has struggled ever since and…
…Perhaps what you truly need is a music mentor, rather than a music manager.In the intricate and competitive landscape of modern music careers development, the role of a mentor emerges as a pivotal element. A mentor is an experienced and…
There’s a whole world of options to be a successful music artist without being an influencer.I’m sure we’re all pretty much feeling that, after about more than a decade of social media, something is quite wrong. I’m not talking abstract…
… and there will surely be a time AFTER!Some days ago I was having a beer with a good old friend of mine, with whom I shared a couple of music projects when we were teenagers. While reminiscing, a thunderbolt…
Why do we hate so much branding and social media?The easiest and most used answer is : ”I’m an artist, I shouldn’t really be wasting my time trying to beg for someone’s attention in the pursuit of fans”. There’s indeed…
Do we really understand why and how our main focus should be having fans?”I need a label; I need a manager; hey, can you book shows for me? Why is no one investing in my project?”.I’m sure these are some…
Why is everybody talking about the Artistic Brand in Music Business?It may be that in a very chaotic era we have forgotten that music is one of the oldest art forms and that its main strength is the impact it…