The was a time before Spotify…
… and there will surely be a time AFTER!Some days ago I was having a beer with a good old friend of mine, with whom I shared a couple of music projects when we were teenagers. While reminiscing, a thunderbolt…
Music Business
Branding & Social Media: why it’s not a one-time switch
Why do we hate so much branding and social media?The easiest and most used answer is : ”I’m an artist, I shouldn’t really be wasting my time trying to beg for someone’s attention in the pursuit of fans”. There’s indeed…
All you want is Fans
Do we really understand why and how our main focus should be having fans?”I need a label; I need a manager; hey, can you book shows for me? Why is no one investing in my project?”.I’m sure these are some…
What’s the artistic Brand and why is everyone talking about it?
Why is everybody talking about the Artistic Brand in Music Business?It may be that in a very chaotic era we have forgotten that music is one of the oldest art forms and that its main strength is the impact it…
Why is it so hard to make a living out of Music?
Do you happen to think that it is extremely difficult to make a living out of Music nowadays?I’m sure you feel that living out of your own passion is extremely difficult and frustrating. Surely, you have thought that someone is…