BECOME FEELINGS THAT STICK

DESIGNING A STRONG BRAND AND GROWING IT IS THE ONLY CHANCE TO ACHIEVE a sustainable long term music career.

Identify your Why

Define your Values

Develop your mission and vision

make an Impact

the power of the brand

In a world where every artist is fighting for attention, standing out takes more than just great music. It requires a brand that resonates, a story that captivates, and a strategy that reaches the right audience.

I specialize in helping artists develop a brand that not only represents the type of art you do but amplifies your voice, your message, and your vision. Embrace who you really are, your unique experience and build a passionate community around you. You are bigger than what you do; you are WHY you do it.

YOUR BRAND ALLOWS

To represent an idea and emotions in people's minds and hearts
To land a much bigger and safer monetization than today's music business structure alone
To develop a wider entrepreneurial view, opening unlimited amount of opportunities
To keep your story going, when your music and art is not on.

THE PROCESS

Here's a quick overview about how I'll help you define your brand identity and core strategy

Who You Are

I’ll provide you with a detailed and specific set of questions whose answers will allow me to understand who you are, what you stand for and where you’re headed to.

Brand Design and Strategy

Basing on the information you provide, I shall design the brand core strategy that will set solid guidelines for your future content creation and web presence.

Revision and Discussion

After you receive the strategy, we’ll have a discussion session in which you can clear all doubts and questions you may have.

PROJECTS I HANDLED

Here are some of the projects I helped develope

Yuval Salomon

Pianist / Composer

Sara Sánchez

Singer / Songwriter / Model

Tripla B

Rapper / MC / Presenter

Dest

Rapper / Songwriter

Gisela

Traviesas Franco

Therapist

Devis Gardin

Singer / Songwriter

Rugio

Singer / Songwriter

Faqs

Everyone talks about the brand, but what is it exactly?

The best definition is that the brand is the feelings people have when they get in contact with you and your content. Emotions drive much more than rationality (about 10:1 ratio); therefore, in order to create a strong bond with your fans and audience, thinking and acting in terms of brands unlocks a virtually unlimited potential of opportunities, on a personal and business level.

What will I actually get by purchasing this service?

You will receive a detailed strategy and plan from which you can create, communicate and reach out to the world in a much better, professional and more emotionally effective way. To know why you are doing what you're doing and being able to communicate it properly is extremely important, in a noisy modern world where drawing attention and being remembered is a daily challenge.

How long does the whole process take?

It will take approximately two months. Every week, I'll provide you with a set of questions and tasks for you to work out, in order to allow me to guide you and design the brand strategy that most aligns with you. We'll have one session every week to check out the milestones.

Why do you say that the brand is the only thing that will grant a long term music career?

Reality check: music (as we know it) doesn't pay off. The investment it takes to produce it and promote it grants very little return in terms of streams. Even live music and touring, unless you are a superstar (for which it took a tremendous amount of money to make it take off), isn't always so cost effective as it may seem. On the other hand, we live and walk towards an era where a strong personal brand can open unlimited ways to monetize. Brands of all sorts are always looking out to partner and sponsor artists, because they know the strong bond and drive that music artists can create with their audiences. And the amazing truth is that you don't need to have millions of followers, before to monetizing with your brand. This is what actually makes a living out of music possible. And you don't wanna miss that.

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