The Artist’s Way
It might sound useless or redundant but this question kept me going for a long time: what does it mean to be an artist?Although I never actually studied philosophy, I realized that since I have memory I’ve always approached life…
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Why do you make Music?
Have you ever asked yourself why you do all this? If not, I’ll start telling you about me.Ever since I started to make music and delved into this endless world, I couldn’t help but keep asking myself what art is,…
The was a time before Spotify…
… and there will surely be a time AFTER!Some days ago I was having a beer with a good old friend of mine, with whom I shared a couple of music projects when we were teenagers. While reminiscing, a thunderbolt…
Music: one of the most ancient languages ever
While trying to “make it”, aren’t we perhaps forgetting about music itself?I frequently think about this: despite daily assumptions on how and if an artist should be considered a true profession, more and more people are willing to make this…
Branding & Social Media: why it’s not a one-time switch
Why do we hate so much branding and social media?The easiest and most used answer is : ”I’m an artist, I shouldn’t really be wasting my time trying to beg for someone’s attention in the pursuit of fans”. There’s indeed…
All you want is Fans
Do we really understand why and how our main focus should be having fans?”I need a label; I need a manager; hey, can you book shows for me? Why is no one investing in my project?”.I’m sure these are some…
What’s the artistic Brand and why is everyone talking about it?
Why is everybody talking about the Artistic Brand in Music Business?It may be that in a very chaotic era we have forgotten that music is one of the oldest art forms and that its main strength is the impact it…
Why is it so hard to make a living out of Music?
Do you happen to think that it is extremely difficult to make a living out of Music nowadays?I’m sure you feel that living out of your own passion is extremely difficult and frustrating. Surely, you have thought that someone is…